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Untuk kompetisi La Liga, biasanya kickoff dilakukan pukul 18.00-21.00 waktu setempat. Jam tersebut sangat tidak bersahabat untuk penonton di wilayah Asia. Sebagai contoh, di Indonesia kickoff La Liga mulai pukul 00.00 hingga 03.00 dini hari WIB.
Tahun ini, La Liga memajukan kickoff El Clasico menjadi pukul 13.00 waktu setempat atau pukul 19.00 WIB. Tak hanya di Indonesia, perubahan kickoff El Clasico juga dirasakan kota-kota Asia lainnya, seperti Dubai (16.00), Beijing (20.00), dan Tokyo (21.00).
Artinya, kickoff El Clasico terjadi di prime time waktu Asia. Kickoff siang hari waktu Eropa selama ini diterapkan oleh Liga Primer Inggris dimana mereka mampu meraup banyak keuntungan di Asia.
Sebelumnya Madrid dan Barcelona pernah bertanding di waktu prime time Asia. Tapi, belum pernah laga El Clasico di jam-jam tersebut. Jumlah penonton El Clasico tentu jauh lebih besar dibandingkan hanya pertandingan Madrid melawan tim lain atau Barcelona melawan tim lain.
Sumber: uc news
